Our Mission

Our Mission is to create a tribe of like-minded people; that create a culture to be relied on for support, and motivation to get uncomfortable living their best lives.

What is

Idols And Anchors?

An idol is a person or thing that is greatly admired, loved, or revered. In our eyes it's someone that anchors us down when we're ready to jump ship. Someone that pushes you to do "the thing."

We are the adventure seekers, the extremists, the people that push out of their comfort zones to live their best life.

Idols and Anchors is more than just an apparel company,